The Waste Refinery
More than 2 billion tonnes of waste is generated every year, and that is just everyday trash. Add industrial and agricultural waste, and the figure becomes truly unimaginable.
What if waste could be reframed, thought of as an abundant resource rather than an unwanted material? At The Waste Refinery, an exhibition conceived and produced for DesignSingapore Council, we set out to do just that.
We wanted the logo to convey the impression of wastes and offcuts being refined and transformed into new products.Parts of different typefaces were used and creatively combined to create the logo.
We also created icons that recall the assorted machinery found in a typical refinery. These were used to complement the logo and serve as secondary graphics in our various communications.
Together with Singaporean designers, international collaborators were brought in to add to the breadth of the exhibition. We curated exhibitors in diverse fields from fash-tech and material design to industrial and interior design; from as far away as Lithuania and Germany to neighbouring countries like Indonesia and Philippines.
Social media was used to publicise the exhibition. In addition to informational posts about the event and to showcase each exhibitor’s work, we also created a series of mini tutorials, contests and educational posts.
In line with our theme, old T-shirts salvaged from thrift stores were overprinted with brand graphics and used as staff attire. These were also sent out with the press kit to various media and news channels.
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