Reveliio
BRANDING
Reveliio is AI-powered marketing tool—helping users NAVIGATE complex problems by revealing solutions in a human friendly, easy to understand way.
THE ASK WAS SIMPLE: TO CREATE A BRAND IDENTITY that reflects thiS IDEAlogy.
WE employed a distinctive compound blur effect as the main brand look, SUGGESTING a shift in perspective; from blurred to bold, reflecting the journey of transforming raw marketing data info clear, actionable insights.
we wanted to steer away from the typical blue and cold tech branding, to make the AI tool feel warm, welcoming and easy to relate to.
We do that with The soothing gradients that acts as an extension of the compound blur, coupled with serif headlines to create a conversational tone.
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