Evian Gallery of Youth
Digital
To celebrate 200 years of evian, evian launched 5 LIMITED bottles, each highlighting an aspect of evian's legacy and heritage.
The evian Gallery of Youth is a celebration of the brand's 200th anniversary. A virtual gallery where evian's legacy becomes a living, explorable experience—five rooms tracing their legacy from the French Alps to the present day.
HERITAGE
THE FIRST EXPERIENCE IS HERITAGE. players are brought through milestones in the history of evian:
from the discovery of a spring, the founding of their factory, all the way to THE MANY COLLABORATIONS they have now.
ORIGIN
in origin, we follow the flow of water, where it comes from, where it flows to, and where it eventually emerges.
SPORT
IN SPORT, we pitted players against our tennis bot in the scenic views of the alps, SYMBOLIsING the long standing sponsorship with wimbledon.
YOUTH
an ode to one of evian's most iconic campaigns, WE created a filter within the artwork, where players get to baby-fy themselves.
At the end of each experience, users are given a digital postcard, like any gallery. WE hope players can share their experiences on social media to create more buzz for evian's 200 year anniversary.
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