SUTD Future.Labs
Branding • ACTIVATION
as the world's first university for design•ai, singapore university of technology and design [sutd] wanted to educate the public and prospective students on what sets SUTD apart from other universities.
we created futures.lab, an experIential space showcasing student-built innovations, each one tackling a real world problem, where people could conduct experiments and get a glimpse of what the students do at sutd.
the main goal was an experience that feels different from a typical open house; a hands-on experience that engages visitors to learn through play.
we FEATURED 6 stationS, creating simulations to best highlight each INNOVATION.
STICK'EM
To bring Stick ‘Em to Futures.Lab, we built a sandbox and race track where visitors could put their own creations to the test in a race against each other.
FORMAS.AI
at Formas.AI, visitors ARE ASKED TO DRAW A VISION OF THE FUTURE, transformING their own freehand sketches and prompts into photorealistic 3D models.
VISIONFIT
At visionfit, visitors could see their own exercise form analysed and corrected in real time in a timed test.
OBSTAX MINI
we created a blind simulation to showcase OBSTAX MINI's computer vision and audio synthesis that helps visually impaired users navigate independently.
APRON.FLOW
we built a simplified game replicating BUSY airport turnarounds, showing how APRON.FLOW's AI optimises ground operations by up to 20%.
APEXCARES
we simulated conversations between caregivers and dementia patients, showing how APEXCARES bridges BOTH language and cognitive barriers.
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