BRANDING

SPATIAL

MVRCK

MVRCK is a fitness concept that aims to provide a community where everyone, from casual first timers to professional athletes can come together and enjoy their workout.

The driving idea is to be a rebel, independent and unique. Hence, the name MVRCK (Maverick). More than just a member, but part of the band, the community, where non-conformist gym-goers can come together.

ROLE

Design

The work

We developed the messaging, visual identity and a custom typeface, to be used throughout both the space and online.