illustration
PACKAGING
Kele Mooncake Boxes
Known for its spiritful legacy of pineapple tarts and pastries since 1983, KELE is a local bakery that focuses on using the best quality ingredients to produce delectable products.
The 15th day of the 8th lunar month calls for a particular familiar folklore on a lady with her rabbit.
Chang’er and the Jade Bunny is no stranger to the mid-autumn tradition. Within a uniformed grid, Chang’er, the Jade Bunny, the KELE brand and the oriental elements take form in a geometrical approach.
ROLE
Design
The work
We developed a geometrical visual system, latticing traditional textures to form a unique look that plays on both modern and traditional.
This visual system extends to all printed collaterals in a cohesive set.
